The Kansas City Chiefs and Philadelphia Eagles will square off in Super Bowl LIX for a chance to take home the Lombardi Trophy in just a few days.
While the game is sure to be exciting, there is so much more that goes into the Super Bowl festivities. The commercials, halftime show, food, and more all contribute to one of the biggest days of the year for Americans.
To get a sense of how Super Bowl LIX viewers are gearing up for the big game, we surveyed 1,000 U.S. residents aged 21 and older who plan to watch it.
We asked them a variety of questions about where they're watching, their favorite foods and drinks, what they enjoy most about the day, working the day after the Super Bowl, betting, and, of course, Taylor Swift.
Super Bowl LIX Survey Key Findings
Below, you can find a summary of our key findings from the survey. Click the links to jump to the sections you're most interested in. Many sections are broken down by gender and generation.
- Who viewers are rooting for (click to jump to section)
- 47.3% of viewers are rooting for the Eagles, 34.6% are rooting for the Chiefs, and 18.1% are neutral.
- 38.8% of respondents don't want to see the Chiefs three-peat, while 17.2% want to Chiefs to win more because of the three-peat.
- Taylor Swift (click to jump to section)
- 24.7% of viewers say Taylor Swift's involvement makes them want to watch the game less, while 24.6% say she makes them want to watch it more.
- Millennials and Gen Z are much more excited for Taylor Swift's involvement in the big day than Gen X and Baby Boomers.
- 17.0% of viewers think Travis Kelce will propose to Taylor Swift after the game, while 24.1% think he will propose only if the Chiefs win.
- Where people are watching the game (click to jump to section)
- 42.7% of viewers will be watching at home with household members, 19.9% are hosting a Super Bowl party, 15.6% are watching at home alone, and 12.5% are attending someone else's Super Bowl party.
- Gen Z viewers are most likely to be hosting or attending a party, with nearly half (47.2%) doing so. They are trailed closely by Millennials (41.4%) before a big drop off to Gen X (27.9%) and Baby Boomers (17.5%).
- Eating and drinking during the big game (click to jump to section)
- Pizza (29.7%) and wings (28.5%) are the most popular Super Bowl food choices.
- Beer (35.1%) is viewers' favorite beverage to drink while watching the game, followed by soda (28.0%) and liquor/cocktails (14.0%).
- Males (44.6%) prefer beer much more than females (26.0%), who prefer wine, liquor/cocktails, hard seltzers, and other drinks more than men.
- Gen Z prefers beer less than other generations and instead has a higher preference for liquor/cocktails and hard seltzers relative to other groups.
- Baby Boomers (45.7%) are the least likely to choose an alcoholic beverage, with Gen X (61.9%), Millennials (70.7%), and Gen Z (63.3%) all choosing alcohol much more often.
- Of those watching the game at home, including hosting a party, 47.8% plan to make food themselves, 38.5% plan to order takeout/delivery, 9.6% said party attendees are bringing dishes, and 3.1% are getting the food catered.
- What viewers are most excited for (click to jump to section)
- Over 40% of Super Bowl LIX viewers are most excited for something other than the actual game, including 21.9% who are most excited for the commercials and 20.0% who are most excited for the halftime show.
- More males (70.2%) are most excited for the game than females (46.5%), while females (29.5%) prefer the halftime show more than men (10.0%).
- Gen Z isn't as excited for the commercials (15.5%) as other generations, though they are the most excited for the halftime show (25.2%) more than any group.
- Commercials (click to jump to section)
- Over one-third (34.3%) of viewers pay more attention to the commercials than the game.
- Nearly half of Super Bowl viewers (48.9%) have purchased/used a product/service based on a Super Bowl commercial.
- Gen Z (56.2%) and Millennials (59.6%) are more likely to purchase/use products/services featured in a Super Bowl ad than Gen X (47.6%) and Baby Boomers (36.8%).
- Halftime show (click to jump to section)
- Nearly half (47.2%) of Super Bowl viewers are excited for the halftime show, while 28.8% are indifferent and 24.0% are not excited for it.
- 83.4% of Gen Z and 63.0% of Millennial respondents are excited for the halftime show, compared to just 35.6% of Gen X and 18.2% of Baby Boomers.
- Of those who are excited for the halftime show, Not Like Us (23.3%) is the song viewers want to hear the most, followed by All the Stars (10.1%) and HUMBLE. (10.0%).
- Working/productivity the day after the Super Bowl (click to jump to section)
- 31.4% of Super Bowl viewers think the day after the game should be a national holiday.
- Of those who are employed, 30.9% will be taking off the Monday after the Super Bowl.
- Gen Z (42.9%) and Millennials (39.2%) are much more likely to take the day after the Super Bowl off compared to Gen X (23.9%) and Baby Boomers (12.2%).
- Of those who are employed, over 40% think they would be less productive the day after the Super Bowl.
- Younger generations (Gen Z and Millennials) think they'll be less productive the day after the Super Bowl at a much higher rate than older generations (Gen X and Baby Boomers).
- Those whose favorite Super Bowl drink has alcohol are much more likely (47.6%) to be less productive than those whose favorite drink is non-alcoholic (30.2%).
- Betting on the game (click to jump to section)
- 42.8% of viewers will be betting on the game, with the majority of them betting $100 or less.
- Gen Z plans to bet the most on Super Bowl LIX, with each subsequently older generation betting less.
- The majority of Super Bowl bettors (53.9%) plan to use a legal sportsbook app/site, followed by 26.3% who plan to bet directly with friends and 8.5% who plan to use an offshore sportsbook.
- 78.4% of Gen Z, 68.0% of Millennials, 51.9% of Gen X, and only 39.3% of Baby Boomer bettors will be using an online sportsbook to bet.
- Total (Over/Under) bets (28.3%) are the most popular Super Bowl bet, followed by moneyline bets (25.9%), spread bets (18.2%), player props (9.1%), and the coin toss (6.9%).
- The coin flip (click to jump to section)
- Nearly two-thirds (64.5%) of Super Bowl viewers think Heads will win the coin toss.
Super Bowl LIX Viewers Rooting for Eagles Over Chiefs, Don't Want to See a 3-Peat
We started off with the most basic Super Bowl LIX question: who are you rooting for?
While 18.1% of respondents were neutral/indifferent, the Eagles (47.3%) were considerably more popular than the Chiefs (34.6%).
Interestingly, females were more likely to root for the Chiefs (35.8%) than males (33.3%). Perhaps this is a Taylor Swift effect (more on that in the next section).
Pennsylvania respondents are overwhelmingly rooting for the Eagles (78.6%), while Missouri and Kansas respondents are heavily backing the Chiefs (85.0%).
The Chiefs are starting to look like the Patriots of the 2000s and 2010s, having won the last two Super Bowls, plus another in 2020.
Are fans getting sick of Patrick Mahomes, Andy Reid, and the rest of the Chiefs organization winning every year?
That's what we tried to uncover with our next question: “Do you want the Chiefs to win less since they've won the last two Super Bowls?”
Over double the number of respondents said, “Yes, I want to see another team win” (38.8%) than those who said, “No, it makes me want them to win more to see a three-peat” (17.2%).
A large proportion of respondents (44.0%) said the Chiefs going for a three-peat doesn't affect who they want to win.
While the Eagles are notoriously one of the most hated fanbases in the NFL—largely in part due to their rowdy and aggressive fans—it seems like many Super Bowl viewers would rather see them win than the Chiefs.
Taylor Swift's Allure Wearing Off? 25% of Respondents Say She Makes Them Want to Watch the Super Bowl Less
During last year's Super Bowl, Taylor Swift was shown 11 times for a total of 55 seconds.
The girlfriend of Chiefs star tight end Travis Kelce has remained a constant in NFL media during this season, regularly being mentioned during broadcasts, after games, and everywhere in between.
So, are NFL fans tired of seeing and hearing about her so often? Our next question tried to figure that out:
Of those who plan to watch the Super Bowl, 8.1% said Swift is a big reason they're watching, 16.5% said she makes them want to watch it slightly more, 24.7% said she makes them want to watch it less, and 50.8% are indifferent.
Since we only surveyed people who plan to watch Super Bowl LIX, these numbers don't factor in people who actually won't watch the game because of Swift's presence, but they are still pretty eye-opening.
Still, more respondents said she makes them want to watch the game less than those who make them want to watch it more.
Let's take a look at the results by generation:
| Generation | Gen Z | Millennials | Gen X | Baby Boomers |
|---|---|---|---|---|
| Big reason I'm watching | 9.0% | 12.5% | 7.1% | 4.8% |
| Makes me want to watch slightly more | 22.5% | 22.7% | 12.2% | 8.8% |
| Indifferent | 44.9% | 46.1% | 51.0% | 61.4% |
| Makes me want to watch it less | 23.6% | 18.8% | 29.6% | 25.0% |
Clearly, the younger generations are more interested in Taylor Swift than the older generations. Millennials, which Taylor Swift is one of, were the most interested in her, while Gen X were the least.
Surprisingly, gender didn't have much correlation with viewers' thoughts on Taylor Swift.
Fewer females (6.6%) said Swift was a big reason they are watching than males (9.6%), though more females (17.3%) said she makes them want to watch the game slightly more than males (15.6%).
A similar proportion of males (24.8%) and females (24.5%) said she makes them want to watch the game less.
We also asked respondents if they think Travis Kelce will propose after Super Bowl LIX.
17.0% think Kelce will propose, while another 24.1% think he will propose only if the Chiefs win. 58.9% don't think he will propose, regardless of the outcome of the game.
Super Bowl viewers think there's a better chance that a proposal happens after the game than sportsbooks do. FanDuel, for example, is offering a betting market on a Kelce proposal in Canada, setting the odds at +750 (11.76% chance), much lower than our survey results.
Majority of Super Bowl LIX Viewers Will Be at Home; Gen Z Hosting/Attending the Most Parties
The Super Bowl is one of the biggest days of the year for those in the United States. Around 123 million Americans tuned into last year's Super Bowl, including 42% of TV households.
So, where will people be watching Super Bowl LIX? That's the next question we asked:
The majority of respondents will be watching at home, most with household members (42.7%), hosting a party (19.9%), or alone (15.6%). Another 12.5% will be attending a party at someone else's house.
Super Bowl parties are common, with football fans and non-fans alike gathering to enjoy food, drinks, the big game, commercials, halftime, and each other's company.
Many respondents plan to hang out at home to watch the game, either with their household members or alone. Maybe they don't want to miss out on the game, commercials, or anything else associated with the biggest sporting event of the year.
This may also explain why only 3.6% of respondents will be going to a bar or restaurant to watch. While these are often some of the most exciting environments to be in, there's a much better chance of missing commentary, commercials, the halftime show, and more.
Let's take a look at where people will be watching Super Bowl LIX by generation:
| Generation | Gen Z | Millennials | Gen X | Baby Boomers |
|---|---|---|---|---|
| Hosting a Party | 33.7% | 27.9% | 15.0% | 8.3% |
| Home w/ Household | 32.6% | 37.2% | 50.0% | 46.1% |
| Home Alone | 11.2% | 13.3% | 12.9% | 25.0% |
| Attending Party | 13.5% | 13.5% | 12.9% | 9.2% |
| Bar/Restaurant | 3.4% | 3.7% | 3.7% | 3.1% |
| On the Go | 1.1% | 1.3% | 1.0% | 0.9% |
| Not Sure Yet | 4.5% | 2.9% | 4.4% | 6.6% |
Gen Z viewers are most likely to be hosting or attending a party, with nearly half (47.2%) doing so. They are trailed closely by Millennials (41.4%) before a big drop off to Gen X (27.9%) and Baby Boomers (17.5%).
Baby Boomers (25.0%) are much more likely to be watching at home alone compared to the other generations (all 12.9% or lower), while Gen X (50%) and Baby Boomers (46.1%) are most likely to be at home with their household compared to Millennials (37.2%) and Gen Z (32.6%).
Pizza, Wings, & Beer Will Be Popular Choices for Super Bowl LIX
Food is one of the best parts of Super Bowl festivities. While some Americans travel to Super Bowl parties and others get ready to watch at home, everyone thinks about what they're going to eat on the big day.
What are the nation's favorite foods for Super Bowl Sunday? That's what we asked in our next question:
Pizza (29.7%) and wings (28.5%) are by far the most popular foods for the Super Bowl, with over half of respondents choosing one of the two.
This isn't too surprising. An estimated 12.5 million pizzas and 1.38 billion wings are eaten on Super Bowl Sunday. These quick, grab-and-go bites are great for viewing the game and don't require much cleanup (just wash your hands before handling the remote, please).
After pizza and wings, other popular choices include barbecue (including hotdogs and burgers) (8.9%), nachos (8.3%), and chips (8.1%).
Dips (5.4%) and desserts (1.3%) are surprisingly low on people's top food choices. One would think with the wide variety of dips—like buffalo chicken, spinach artichoke, and queso—more people would have chosen that option. The same goes for desserts like brownies and the endless kinds of cookies.
Let's take a look at the results by gender:
| Male | Female | |
|---|---|---|
| Dips | 2.4% | 8.2% |
| Wings | 28.3% | 28.7% |
| Pizza | 31.2% | 28.4% |
| Sub/hoagie/grinder/hero | 1.9% | 5.0% |
| Barbecue (hot dogs, burgers, etc.) | 10.5% | 7.4% |
| Nachos | 8.6% | 7.9% |
| Chicken tenders/nuggets | 5.3% | 2.4% |
| Chips | 7.9% | 8.2% |
| Desserts (cookies, brownies, etc.) | 1.5% | 1.1% |
| Other | 2.4% | 2.8% |
The biggest difference between males' and females' favorite food is dips, which females (8.2%) prefer at a much higher rate than males (2.4%).
Instead of dips, males tend to prefer barbecue (10.5% for males vs. 7.4% for females) and chicken tenders/nuggets (5.3% vs. 2.4%).
Interestingly, females (5.0%) prefer sub/hoagies more often than males (1.9%).
Let's now take a look at the breakdown of favorite Super Bowl foods by generation:
| Generation | Gen Z | Millennials | Gen X | Baby Boomers |
|---|---|---|---|---|
| Dips | 4.1% | 7.5% | 5.1% | 4.9% |
| Wings | 23.2% | 32.9% | 34.4% | 20.0% |
| Pizza | 28.4% | 26.3% | 29.9% | 33.9% |
| Sub/hoagie/grinder/hero | 0.9% | 1.6% | 4.1% | 7.1% |
| Barbecue (hot dogs, burgers, etc.) | 14.7% | 10.5% | 7.1% | 5.7% |
| Nachos | 9.1% | 8.1% | 9.5% | 5.4% |
| Chicken tenders/nuggets | 5.3% | 4.3% | 3.1% | 3.6% |
| Chips | 11.1% | 6.6% | 4.4% | 12.4% |
| Desserts (cookies, brownies, etc.) | 3.2% | 1.1% | 0.7% | 0.9% |
| Other | 0.0% | 1.1% | 1.7% | 6.2% |
Interestingly, the preference for subs/hoagies increases with age—from 0.9% of Gen Z to 7.1% of Baby Boomers.
Also, younger generations (Gen Z at 14.7% and Millennials at 10.5%) are more into barbecue than older ones (Baby Boomers at 5.7%).
Finally, Gen Z respondents (3.2%) are the most into desserts, with Millennials (1.1%), Gen X (0.7%), and Baby Boomers (0.9%) all checking in much lower.
Delicious food isn't the only thing necessary for a good Super Bowl experience; you also need some refreshing drinks to wash all that grub down.
What do Super Bowl viewers like to sip on during the big game? That's what our next question asked:
Beer takes home the number one spot, with over a third (35.1%) of respondents picking it as their favorite Super Bowl beverage.
After that, soda (28.0%) is by far the second most popular choice, with liquor/cocktails (14.0%), water (7.1%), wine (6.1%), and hard seltzers (4.6%) trailing behind.
Here are the results broken down by gender:
| Male | Female | |
|---|---|---|
| Beer | 44.6% | 26.0% |
| Wine | 4.9% | 7.2% |
| Liquor/cocktails | 12.9% | 15.0% |
| Hard seltzer | 2.4% | 6.8% |
| Water | 6.5% | 7.6% |
| Soda | 25.1% | 30.8% |
| Other non-alcoholic beverage | 2.7% | 5.7% |
| Other | 0.9% | 0.9% |
The biggest difference between genders for favorite Super Bowl drinks is beer, with 44.6% of males preferring it compared to only 26.0% of females.
Instead, females like every other type of beverage at a higher rate, especially wine, hard seltzers, soda, and other non-alcoholic beverages.
Next, let's take a look at what the results look like by generation:
| Generation | Gen Z | Millennials | Gen X | Baby Boomers |
|---|---|---|---|---|
| Beer | 26.4% | 39.1% | 41.3% | 30.1% |
| Wine | 6.4% | 7.2% | 3.7% | 7.7% |
| Liquor/cocktails | 20.9% | 16.8% | 13.0% | 7.9% |
| Hard seltzer | 9.6% | 7.6% | 2.9% | 0.0% |
| Water | 7.9% | 2.8% | 5.9% | 12.1% |
| Soda | 25.6% | 23.2% | 29.2% | 33.2% |
| Other non-alcoholic beverage | 1.7% | 3.0% | 3.4% | 7.5% |
| Other | 1.5% | 0.5% | 0.7% | 1.4% |
Gen Z has less of a preference for beer (26.4%) compared to other generations, though it still leads the pack. Instead, they prefer liquor/cocktails (20.9%) and hard seltzers (9.6%) more often than other generations.
Speaking of hard seltzers, interest for them drops with each generation, going from 9.6% for Gen Z, 7.6% for Millennials, 2.9% for Gen X, to 0% for Baby Boomers. Ever since White Claw and Truly took off around 2019, they have been a hit among younger generations, and our survey results reflect that.
Baby Boomers (45.7%) are the least likely to choose an alcoholic beverage, with Gen X (61.9%), Millennials (70.7%), and Gen Z (63.3%) all choosing alcohol much more often.
Over 40% Most Excited for Something Other Than the Game
Even non-football fans have reason to tune into the big game on Sunday, especially with the witty commercials and spectacular halftime show.
But which part of the broadcast gets viewers the most excited? That's what we asked next:
As the chart shows, the majority of Super Bowl viewers (58.1%) are most excited about the game. However, a significant proportion are either anticipating the commercials (21.9%) or the halftime show (20.0%) the most.
As many of the other stats in this study highlight, there are many reasons why people tune into the Super Bowl, and not all of them have to do with the game itself.
The results get even more interesting when looking at the game by gender:
| Game | Commercials | Halftime Show | |
|---|---|---|---|
| Male | 70.2% | 19.8% | 10.0% |
| Female | 46.5% | 24.0% | 29.5% |
A much higher proportion of males (70.2%) are primarily interested in the game compared to females (46.5%). Instead, many more women (29.5%) are the most excited for the halftime show compared to men (10.0%).
Let's dig a little deeper and look at the data by generation:
| Generation | Game | Commercials | Halftime Show |
|---|---|---|---|
| Gen Z | 59.3% | 15.5% | 25.2% |
| Millennials | 53.1% | 22.0% | 24.9% |
| Gen X | 58.3% | 25.0% | 16.8% |
| Baby Boomers | 61.4% | 24.4% | 14.2% |
A few trends stand out when looking at the table above.
Only 15.5% of Gen Z are most excited about commercials, the lowest of all generations. Instead, their excitement shifts to the game (59.3%, only trailing Baby Boomers) and the halftime show (25.2%, most of any group).
With Gen Z primarily consuming media via TikTok and other apps, they see fewer TV commercials and more short-form, skippable ads, contributing to why they may be less excited about the typically much-anticipated Super Bowl commercials.
The younger generations are also much more excited for the halftime show (Gen Z at 25.2% and Millennials at 24.9%) than older generations (Gen X at 16.8% and Baby Boomers at 14.2%).
This makes sense as Kendrick Lamar is 37 years old—right in the middle of the Millennial generation—and many younger fans listen to his music.
Super Bowl Commercials Draw Eyes; Nearly Half Have Purchased Based on One
So we know a large proportion of Super Bowl LIX viewers are excited for the commercials, but will they pay more attention to them than the game?
That's what our next question asked:
As the graphic above shows, over one-third of viewers pay more attention to the commercials than the game.
This is good news for advertisers who are spending upwards of $8 million per 30-second Super Bowl ad this year.
Their ads are getting eyeballs, but which generations should they be targeting? Let's take a look at the data:
| Commercials | Game | ||
|---|---|---|---|
| Gen Z | 27.8% | 72.2% | |
| Millennials | 37.2% | 62.8% | |
| Gen X | 37.3% | 62.7% | |
| Baby Boomer | 33.1% | 66.9% |
While at least 33% of Millenials, Gen X, and Baby Boomers pay attention to the commercials more than the game, only 27.8% of Gen Z pay more attention to the commercials.
This indicates that advertisers should focus their ads on the older generations, especially Millennials (aged 29 to 44) and Gen X (aged 45 to 60).
So we know who is paying attention to the ads, but are people actually purchasing or using products/services based on them? That's what our next question asked:
As shown, nearly half of viewers have purchased or used a product/service because of a past Super Bowl ad.
The increased attention to Super Bowl ads may result in better results than other TV ads, possibly making it worth the big bucks it costs to run one.
When comparing genders, males (55.3%) are more likely to purchase a product than females (45.7%).
In terms of generations, Gen Z (56.2%) and Millennials (59.6%) are actually more likely to purchase a product based on an ad than Gen X (47.6%) and Baby Boomers (36.8%), indicating that ads targeted at younger generations may be effective despite less Gen Z respondents saying they pay more attention to commercials than other groups.
Younger Viewers Excited for Kendrick Lamar's Halftime Show, Especially for the Drake Diss Not Like Us
Our next question asked if fans are excited for Kendrick Lamar's halftime show:
Nearly half of respondents are either very excited (25.6%) or somewhat excited (21.6%) for Kendrick Lamar's halftime show, while 28.8% are neutral/indifferent.
This indicates that a large portion of Super Bowl LIX viewers will be engaged during the halftime show. The results show that a large portion of viewers are excited for what's sure to be an electric performance.
Let's take a look at the results by gender:
| Male | Female | ||
|---|---|---|---|
| Very excited | 26.5% | 24.7% | |
| Somewhat excited | 23.4% | 20.0% | |
| Neutral/indifferent | 22.7% | 34.5% | |
| Not excited | 27.4% | 20.8% |
There aren't any drastic changes from the overall results when breaking it down by gender.
49.9% of males are either very or somewhat excited compared to 44.7% of females, while 34.5% of females are indifferent compared to 22.7% of males.
The results get a little more interesting when looking at the results by generation:
| Gen Z | Millennials | Gen X | Baby Boomers | |
|---|---|---|---|---|
| Very excited | 47.3% | 39.5% | 16.6% | 5.8% |
| Somewhat excited | 36.1% | 23.5% | 19.0% | 12.4% |
| Neutral/indifferent | 11.4% | 22.2% | 35.4% | 40.5% |
| Not excited | 5.3% | 14.8% | 29.0% | 41.3% |
A significantly higher proportion of the younger generations are excited for Kendrick Lamar's halftime show than older generations.
83.4% of Gen Z and 63.0% of Millennial respondents are either very excited or somewhat excited for the halftime show, compared to just 35.6% of Gen X and 18.2% of Baby Boomers.
This makes sense given that Kendrick Lamar is 37 years old and rap music tends to be much more popular among young Americans than those that are older.
Now that we have a better idea of who is the most interested in the halftime show, which specific song are they hoping to hear the most? That's what our next question asked:
As the results show, Kendrick Lamar's record-breaking Not Like Us is the most anticipated song for the Super Bowl LIX halftime show.
The viral Drake diss track won five Grammys on Sunday night, including Song of the Year and Record of the Year, so it's a shoo-in to be performed in New Orleans on Sunday night.
While he may not play Not Like Us six times as he did at his 2024 Juneteenth Pop Out concert, fans at the game and home alike are sure to get on their feet and sing along when the 6x Platinum song comes on.
30% Think the Day After the Super Bowl Should Be a National Holiday; Many Will Take Off or Think They'll Be Less Productive
With the Super Bowl being one of the biggest days of the year for Americans—not to mention all the food and alcohol that will be consumed—many hope that the following Monday will be named a national holiday, giving viewers a day to relax and recuperate.
Our next question asked if Super Bowl LIX viewers think the day after should be just that:
As the graph shows, over 30% of viewers think the Monday after the Super Bowl should be a national holiday.
The results don't change drastically by gender, though slightly more males (34.4%) think it should be a national holiday compared to females (28.6%).
Here are the proportions of respondents that think the day should be a national holiday by generation:
- Gen Z: 34.8%
- Millennials: 42.2%
- Gen X: 29.9%
- Baby Boomers: 21.1%
The younger generations are more supportive of the day after the Super Bowl being a national holiday, while older generations, especially Baby Boomers, think it shouldn't be.
But even if it's not a national holiday, people may still take the day off work, which is just what our next question asked:
A similar proportion of respondents said they'll take the day after the Super Bowl off as those who think it's a national holiday.
Interestingly, of employed respondents who said they think that Monday should be a national holiday, 53.8% said they will be taking the day off.
Employed males (38.3%) are much more likely to take the day off than employed females (22.1%).
Here are the proportions of respondents who will be taking the day off broken down by generation:
- Gen Z: 42.9%
- Millennials: 39.2%
- Gen X: 23.9%
- Baby Boomers: 12.2%
Earlier in our survey, we found that younger generations are much more likely to drink alcohol on Super Bowl Sunday, which may be part of the reason why they're taking the following day off (more on that later).
Our next question asked if employed Super Bowl LIX viewers think they will be less productive the day after the Super Bowl:
As shown, 42.2% of respondents think their productivity the day after the Super Bowl will take a hit.
Here are the results broken down by gender:
| Male | Female | |||
|---|---|---|---|---|
| Much less productive | 19.3% | 14.2% | ||
| Somewhat less productive | 27.0% | 22.4% | ||
| No productivity change | 53.5% | 61.8% |
Males (46.3%) are much more likely to be less productive than females (36.6%) the Monday after the Super Bowl.
How do the results break down by age? Let's take a look:
Gen Z | Millennials | Gen X | Baby Boomers | |
|---|---|---|---|---|
Much less productive | 27.1% | 19.0% | 14.1% | 4.4% |
Somewhat less productive | 30.0% | 29.3% | 20.2% | 14.4% |
No productivity change | 42.9% | 51.5% | 65.3% | 76.7% |
As past questions have hinted at, younger generations think they will be less productive the day after the Super Bowl, with the numbers dropping with each subsequent older generation.
Only 42.9% of Gen Z respondents think their productivity will be normal the day after the Super Bowl compared to 76.7% of Baby Boomers.
Finally, let's take a look at perceived productivity changes compared to what viewers' favorites drinks are during the Super Bowl:
| Alcoholic favorite drink | Non-alcoholic favorite drink | |||
|---|---|---|---|---|
| Much less productive | 19.4% | 12.1% | ||
| Somewhat less productive | 28.2% | 18.1% | ||
| No productivity change | 52.0% | 68.1% |
Those whose favorite drink is alcohol (47.6%) are much more likely to be less productive than those whose favorite drink is non-alcoholic (30.2%).
While this may not be too surprising, given how alcohol can cause hangovers that make it hard to be at peak productivity, it's interesting to see the data support the notion.
Over 50% of Bettors Will Use Apps Like FanDuel & DraftKings; 26% Will Bet Directly With Friends
We couldn't run this survey without asking a few questions about whether Super Bowl LIX viewers will be betting on the big game.
Our first question was designed to get an idea of what proportion of viewers are betting and, of those, how much they are betting:
57.2% of Super Bowl LIX viewers will not be betting on the game, leaving a significant portion who will be.
Assuming our data apply to all Super Bowl viewers (123 million last year), that leaves us with around 52.6 million people betting on the Super Bowl, slightly higher than the estimated 50 million that bet on last year's Super Bowl.
Males (54.2%) are much more likely to bet on the game than females (31.9%), which isn't surprising given that an estimated 72% of sports bettors are male.
As expected, younger generations are also much more likely to bet on the game than older generations:
- Gen Z: 55.4% plan to bet
- Millennials: 59.1%
- Gen X: 36.7%
- Baby Boomers: 24.4%
We can see one more interesting trend when it comes to who is betting on the game by filtering our betting results by favorite beverage to drink during the Super Bowl. The data show that drinkers are more likely to be betting on the big game than non-drinkers:
- Favorite drink is alcoholic: 58.3% plan to bet
- Favorite drink is non-alcoholic: 19.8% plan to bet
People whose favorite drink is alcoholic are almost three times more likely to bet on the Super Bowl than those whose favorite drink isn't alcoholic. Hopefully, these bettors lock in their wagers early and don't make any poor decisions after they've had a few drinks.
When looking at the projected total bet amounts of those who will be wagering on the big game, around two-thirds (65.1%) will be betting $100 or less, while a considerable 2.5% of Super Bowl LIX bettors plan to $1,000 or more.
Here are the results for how much bettors plan to wager broken down by gender:
| Male | Female | |||
|---|---|---|---|---|
| $1 to $10 | 8.7% | 12.2% | ||
| $10 to $25 | 13.1% | 19.1% | ||
| $25 to $50 | 12.3% | 24.2% | ||
| $50 to $100 | 25.3% | 19.0% | ||
| $100 to $200 | 20.3% | 13.9% | ||
| $200 to $300 | 7.9% | 7.6% | ||
| $300 to $500 | 5.3% | 3.1% | ||
| $500 to $1,000 | 4.1% | 0.4% | ||
| $1,000+ | 3.1% | 0.4% |
As the table shows, male bettors plan to wager more on Super Bowl LIX than female betters, having higher proportions of bettors in each wager amount category over $50.
How do the results look by generation? Let's take a look:
| Gen Z | Millennials | Gen X | Baby Boomers | |
|---|---|---|---|---|
| $1 to $10 | 11.8% | 7.1% | 7.3% | 19.6% |
| $10 to $25 | 2.0% | 13.8% | 20.9% | 30.4% |
| $25 to $50 | 15.7% | 16.4% | 16.4% | 14.3% |
| $50 to $100 | 21.6% | 26.7% | 23.6% | 19.6% |
| $100 to $200 | 15.7% | 18.2% | 21.8% | 12.5% |
| $200 to $300 | 17.7% | 7.6% | 1.8% | 0.0% |
| $300 to $500 | 7.8% | 4.9% | 4.6% | 1.8% |
| $500 to $1,000 | 5.9% | 2.2% | 0.9% | 1.8% |
| $1,000+ | 2.0% | 3.1% | 2.7% | 0.0% |
The table shows that younger generations wager higher amounts, on average, than older generations.
Assuming a midpoint in each bet range, we can estimate the average bet amount by generation:
- Gen Z: $186
- Millennials: $142
- Gen X: $117
- Baby Boomers: $66
Note that the above results are an estimate since we didn't specifically ask how much bettors are going to wager, instead only giving ranges. Still, it highlights that younger bettors are, on average, betting more than older ones.
So how are bettors actually placing bets? That's what our next question asked:
The most common way people will be betting on Super Bowl LIX is through a legal sportsbook app or website like FanDuel or DraftKings.
With online sports betting now legal in 30 states, bettors have a convenient way to wager right from the comfort of their homes or at the Super Bowl parties of others.
Interestingly, over a quarter of bettors (26.3%) plan to bet directly with friends. Payment apps like Venmo make it easy to place friendly wagers with household members, others at the same Super Bowl party, or pals in a completely different location.
It was surprising to see that 8.5% of Super Bowl LIX bettors plan to use offshore sportsbooks, like Bovada, which operate in a legal grey area and aren't regulated by the U.S. or state governments at all. These options are risky, as there is little recourse if you have trouble withdrawing money or disputing a bet, yet a significant portion of bettors still plan to use them.
Let's take a look at the results by gender:
| Category | Male | Female |
|---|---|---|
| Using a legal sportsbook app/website | 63.6% | 38.2% |
| Using an offshore sportsbook app/website | 9.8% | 6.4% |
| In person at a retail sportsbook | 3.2% | 5.4% |
| With a bookie | 1.7% | 1.4% |
| Directly with friends | 17.6% | 40.3% |
| Via a Super Bowl squares bracket or pool | 4.1% | 7.8% |
| Other | 0.0% | 0.6% |
As shown, males will be using sportsbook apps/websites much more than females, who will be betting directly with friends more often than males.
Females are also more likely to wager with a Super Bowl squares bracket or pool than males.
Next, let's look at the breakdown by generation:
| Gen Z | Millennials | Gen X | Baby Boomers | |
|---|---|---|---|---|
| Using a legal sportsbook app/website (FanDuel, DraftKings, etc.) | 68.6% | 56.4% | 44.6% | 39.3% |
| Using an offshore sportsbook app/website (Bovada, BetOnline, etc.) | 9.8% | 11.6% | 7.3% | 0.0% |
| In person at a retail sportsbook | 3.9% | 4.0% | 4.6% | 3.6% |
| With a bookie | 3.9% | 1.3% | 0.9% | 0.0% |
| Directly with friends | 13.7% | 22.2% | 36.4% | 39.3% |
| Via a Super Bowl squares bracket or pool | 0.0% | 4.4% | 6.4% | 16.1% |
| Other | 0.0% | 0.0% | 0.0% | 1.8% |
Younger generations are embracing technology much more than those that are older, with the percentage of each group using a sportsbook app/website decreasing with age.
When combining legal and offshore sportsbooks into one group, we find that 78.4% of Gen Z, 68.0% of Millennials, 51.9% of Gen X, and only 39.3% of Baby Boomer bettors will be using an online sportsbook to bet.
Older generations are much more likely to bet directly with friends or via a Super Bowl squares bracket/pool than the younger generations.
We also asked bettors what their favorite type of wager is for the Super Bowl:
As sportsbooks compete for market share, one way they differentiate themselves is by offering unique betting markets that others don't.
From spreads to totals to props to parlays to countless other types of bets, there are virtually unlimited ways to bet on Super Bowl LIX.
The Super Bowl is also known for exotic prop bets that you can't bet on a typical NFL Sunday, like what color the Gatorade that is dumped on the winning coach will be, the result of the coin toss, and the national anthem length.
For Super Bowl LIX, the three primary bet types—totals (28.3%), moneyline bets (25.9%), and spreads (18.2%)—are the most popular.
Player props (9.1%), the coin toss result (6.9%), game props (5.0%), and Gatorade color (4.3%) are the most popular after the big three.
Tails Never Fails? Not This Year; 65% Think Heads Will Win
We ended our survey with a fun question about whether viewers think heads or tails will win the coin flip:
As shown, a staggering 64.5% of Super Bowl LIX viewers think heads will win the coin toss. Maybe people are starting to give up on the misguided notion that “tails never fails.”
The results didn't change much when looking at the gender or generation breakdown except for one group.
For some reason, Gen Z is more split on the heads/tails debate, with only 52.8% of them choosing heads compared to 64.5% or higher for every other group.
Either way, we'll know if our survey respondents are correct on Sunday night around 6:30 pm ET, right before Super Bowl LIX and the hunt for the Lombardi Trophy begins.
Full Super Bowl LIX Survey Results
Q1. Where are you watching the Super Bowl?
- I'm hosting a party at home – 19.87%
- I'm watching at home with household members – 42.67%
- I'm watching at home alone – 15.58%
- I'm attending a party at someone else's home – 12.50%
- I'm watching out at a bar or restaurant – 3.57%
- I'm watching on the go (on phone, tablet, etc.) – 1.14%
- I'm attending the game – 0.00%
- Not sure yet – 4.39%
- Other – 0.27%
Q2. What is your favorite food to eat while watching the Super Bowl?
- Dips – 5.35%
- Wings – 28.49%
- Pizza – 29.74%
- Sub/hoagie/grinder/hero – 3.47%
- Barbecue (hot dogs, burgers, etc.) – 8.90%
- Nachos – 8.25%
- Chicken tenders/nuggets – 3.83%
- Chips – 8.09%
- Desserts (cookies, brownies, etc.) – 1.27%
- Other – 2.60%
Q3. How do you plan to get your food for the Super Bowl?
Asked only to those who are watching the game at home (784 of 1,000 respondents)
- Make it myself – 47.80%
- Catering – 3.08%
- Order takeout/delivery – 38.51%
- Everyone is bringing a dish – 9.60%
- Other – 1.01%
Q4. What is your favorite beverage to drink while watching the Super Bowl?
- Beer – 35.08%
- Wine – 6.07%
- Liquor/cocktails – 13.97%
- Hard seltzer – 4.64%
- Water – 7.07%
- Soda – 27.99%
- Other non-alcoholic beverage – 4.24%
- Other – 0.93%
Q5. What part of the Super Bowl are you most excited for?
- The game – 58.07%
- The commercials – 21.92%
- The halftime show – 20.00%
Q6. Do you pay more attention to the commercials or the game?
- Commercials – 34.35%
- Game – 65.65%
Q7. Have you ever purchased/used a product or service because of a Super Bowl ad?
- Yes – 48.88%
- No – 51.12%
Q8. Does Taylor Swift make you want to watch the game more?
- Yes, she's a big reason I'm watching – 8.08%
- Yes, she makes me want to watch it slightly more – 16.47%
- No, she doesn't make me want to watch it any more than usual – 50.80%
- No, she makes me want to watch it less – 24.65%
Q9. Do you think Travis Kelce will propose to Taylor Swift after the Super Bowl?
- Yes – 17.04%
- Yes, but only if they win – 24.09%
- No – 58.87%
Q10. How much do you plan to bet on the game?
- $0 – 57.19%
- $1 to $10 – 4.29%
- $10 to $25 – 6.59%
- $25 to $50 – 7.21%
- $50 to $100 – 9.80%
- $100 to $200 – 7.63%
- $200 to $300 – 3.34%
- $300 to $500 – 1.92%
- $500 to $1,000 – 1.15%
- $1,000+ – 0.90%
Q11. How do you plan to primarily bet on the Super Bowl?
Asked only to those who plan to bet on the Super Bowl (442 of 1,000 respondents)
- Using a legal sportsbook app/website (FanDuel, DraftKings, etc.) – 53.90%
- Using an offshore sportsbook app/website (Bovada, BetOnline, etc.) – 8.49%
- In person at a retail sportsbook – 4.05%
- With a bookie – 1.55%
- Directly with friends – 26.29%
- Via a Super Bowl squares bracket or pool – 5.50%
- Other – 0.21%
Q12. What is your favorite Super Bowl bet type?
Asked only to those who plan to bet on the Super Bowl (442 or 1,000 respondents)
- Spread bet – 18.16%
- Total bet – 28.30%
- Moneyline bet (pick winner straight up) – 25.86%
- Coin toss – 6.88%
- Gatorade color – 4.33%
- National anthem length – 1.50%
- Player prop bets – 9.10%
- Game prop bets – 5.00%
- Other – 0.87%
Q13. Do you think heads or tails will win the coin flip?
- Heads – 64.45%
- Tails – 35.55%
Q14. Are you excited for the halftime show (Kendrick Lamar)?
- Yes, very excited – 25.58%
- Yes, somewhat excited – 21.63%
- Neutral/indifferent – 28.79%
- No, I'm not excited for it – 24.00%
Q15. What Kendrick Lamar song do you want to hear the most?
Asked only to those who are excited for the Super Bowl halftime show (463 of 1,000 respondents)
- Not Like Us – 23.32%
- Swimming Pools (Drank) – 6.28%
- tv off – 0.80%
- wacced out murals – 1.16%
- squabble up – 4.16%
- Money Trees – 3.23%
- Alright – 1.96%
- DNA. – 2.14%
- euphoria – 5.30%
- luther – 3.19%
- All the Stars – 10.10%
- gloria – 2.68%
- N95 – 1.13%
- HUMBLE. – 10.02%
- Bitch, Don't Kill My Vibe – 7.22%
- Backseat Freestyle – 2.90%
- King Kunta – 2.56%
- To Pimp a Butterfly – 2.37%
- m.A.A.D city – 2.37%
- Other – 0.28%
- None of the above – 6.83%
Q16. Do you think the day after the Super Bowl should be a national holiday?
- Yes – 31.41%
- No – 68.59%
Q17. Will you take the day after the Super Bowl off?
Results only include those who are employed (685 of 1,000 respondents)
- Yes, I will take it off – 30.85%
- No, I am working – 69.15%
Q18. Do you think you will be less productive at work the day after the Super Bowl?
Results only include those who are employed (685 of 1,000 respondents)
- Yes, much less productive – 17.11%
- Yes, somewhat less productive – 25.08%
- No, I will be as productive as normal – 57.80%
Q19. Who do you want to win the Super Bowl?
- Philadelphia Eagles – 47.31%
- Kansas City Chiefs – 34.56%
- Neutral/indifferent – 18.13%
Q20. Do you want the Chiefs to win less since they've won the last two Super Bowls?
- Yes, I want to see another team win – 38.75%
- No, it doesn't affect who I want to win – 44.01%
- No, it makes me want them to win more to see a 3-peat – 17.24%
Methodology
The data from this study come from an online survey commissioned by Odds Assist and run by online polling platform Pollfish on January 30, 2025.
There were a total of 1,000 respondents from the United States aged 21 and up. The results were post-stratified by gender and age range to align with U.S. Census data, ensuring the responses are representative of the general population within these demographics. A screening question was used to ensure all respondents will be watching Super Bowl LIX.
Generational age ranges were defined as follows:
- Gen Z (1997 – 2012): 13 – 28 years old
- Millennials (1981 – 1996): 29 – 44 years old
- Gen X (1965 – 1980): 45 – 60 years old
- Baby Boomers (1946 – 1964): 61 – 79 years old
- Silent Generation (1928 – 1945): 80 – 97 years old
