The U.S. sports betting industry is super competitive, with a handful of big sportsbooks controlling most of the action. FanDuel, Caesars, bet365, BetMGM, and DraftKings hold the reigns on the market, making it challenging for any newcomer to break through.
But every now and then, new contenders step up with enough brand power or resources to take on the giants in the battle for market share.
Recently, a handful of new sportsbooks have joined the mix, supported by established names that give them the pedigree to compete in this cutthroat arena. Some of the newest sportsbooks in the U.S. include Fanatics, Sporttrade, theScore Bet, Sportzino, and Hard Rock.
In this article, I’ll dig into what makes these new betting sites unique and why they might be worth a spot in your rotation.
Best New Betting Sites in the U.S.
Here’s my shortlist of the newest sportsbooks making waves in the U.S. and what sets each one apart:
- Fanatics Sportsbook: Best Features – Launched in 2023
- theScore Bet: Best Odds – Launched in 2023
- Hard Rock Bet: Best for Fast Payouts – Launched in 2023
- Sportzino: Best Social Sportsbook – Launched in 2023
- Sporttrade: Best Betting Exchange – Launched in 2022
- Bally Bet: Good UX – Launched in 2024
- LetsBetMD: Esports-Oriented Betting Site –Launched in 2024
- MVG Bet: Attractive Sign-Up Offer – Launched in 2023
- Prime Sports: High Betting Limits – Launched in 2023
- Crab Sports: Good Welcome Bonus – Launched in 2023
- betJACK: Good for Betting on Niche Sports – Launched in 2022
1) Fanatics Sportsbook: Best Features
Launch Date: 2023
Fanatics is a Florida-based company founded in 1995. It made its name in sports merchandise before jumping into sports betting in 2023.
They took things up a notch by acquiring PointsBet, which fast-tracked them into states where PointsBet already had licenses. By 2023, the first part of that deal was complete, and Fanatics started rolling out its platform—Fanatics Sportsbook—across those states.
I give my hats off to Fanatics—they’ve worked their way up to stand shoulder-to-shoulder with the biggest names in sports betting. How did they pull it off? Mainly by offering sharp odds and innovative features.
Fanatics is proving to be one of the more creative books around. They’ve introduced features like Same Game Parlays+, letting you stack parlays across games, plus partial cash-outs for extra control. They also launched an AI-powered tool called Discover, which tailors your experience by highlighting markets and promos that fit your betting style.
Fanatics is an excellent pick for live betting. The platform is fast, the odds competitive, and they offer live streaming.
Their rewards program is another selling point. You get a percentage of your bets back in Fan Cash, which you can use for bonus bets or snag sports gear from their shop.
The only shortcoming is that Fanatics runs exclusively on mobile. So, for now, all the actions happen on the app, with no desktop platform available.
Fanatics Sportsbook Quick Facts:
- OA BetReview Rating: 81/100
- Sign-Up Bonus: 10 x $100 Bet Match
- Best Features: Valuable sign-up bonus, competitive prop odds
- Biggest Drawbacks: Confusing interface, no desktop site, quick to limit winners
- Number of Sports: 15
- Payout Speed: Up to 3 business days
- Rewards Program: FanCash Rewards
Read our full Fanatics Sportsbook review to learn more.
2) theScore Bet: Best Odds
Launch Date: 2023
theScore Bet is a new project from media giant theScore Bet and Penn Entertainment, which cut ties with Barstool to bring theScore Bet to life. The sportsbook officially launched nationwide on November 14, 2023.
Based on my detailed odds analysis, where I looked at over 7,000 games across all major U.S. sportsbooks, theScore Bet offers the lowest vig among new sportsbooks. They offer particularly low vig on moneyline and NFL markets, so it’s worth adding them to your odds-shopping list if you’re betting on these.
theScore Bet also has a strong selection of futures bets across all major sports. In football, you’ll find bets like exact season wins for each team and some fun longshot options, like a team going undefeated. In the NHL, alongside standard Stanley Cup winner odds, you can wager on whether a team will make the playoffs or their regular season total points.
theScore Bet’s odds boosts are worth a look. Just the other day, I caught a boost from +450 to +525 on four big Champions League favorites, and I didn’t think twice about jumping in.
Another thing theScore Bet nails is sports coverage. Depending on the season, you’ll find markets for 22+ sports, including niche picks like darts and cycling.
What I’m less thrilled about is the app’s functionality. It’s a bit clunky compared to other books, and finding props can be a chore. They’re packed into tabs without clear dropdowns, so you end up scrolling way more than you’d want to.
theScore Bet Quick Facts:
- OA BetReview Rating: 73/100
- Sign-Up Bonus: $1,000 First Bet Reset
- Best Features: Sports variety, competitive pre-game odds
- Biggest Drawbacks: Subpar user experience, not many features
- Number of Sports: 20+
- Payout Speed: 1 to 5 banking days
- Rewards Program: PENN Play Program
Read our full theScore Bet review to learn more.
3) Hard Rock Bet: Best for Fast Payouts
Launch Date: 2023
Hard Rock Bet is the sportsbook app from the legendary Hard Rock brand, which the Seminole Tribe acquired back in 2007. The online sportsbook launched in 2019 and got a fresh rebrand in 2023.
Hard Rock Bet has a Flex Parlay feature that parlay bettors will love. It works as a built-in safety net, giving you a small payout even if one or more of your picks don’t hit.
Fast withdrawals are another strong point for Hard Rock Bet. Payouts typically process within three days, and from what I’ve seen on forums, many players report getting their cash even faster.
I also like Hard Rock Bet’s selection of futures bets for major sports. They’re not breaking new ground, but you’ll find some solid options like regular season win totals for all NBA teams and odds for MVP in the in-season tournament.
They also put out some solid odds boosts now and then, turning firm favorites into worthwhile plays. I recently saw the Oklahoma City Thunder moneyline boosted from -120 to +110.
On the flip side, their odds on totals aren’t great and sometimes land in the 30-cent range. Adding a few more sports to their offerings wouldn’t hurt either.
Hard Rock Bet Quick Facts:
- OA BetReview Rating: 71/100
- Sign-Up Bonus: 2x Winnings on First 10 Bets
- Best Features: Flex Parlay, Fast Payouts
- Biggest Drawbacks: Subpar odds for totals, functionality quirks
- Number of Sports: 16+
- Payout Speed: Up to 48 hours
- Rewards Program: Loyalty Rewards
Read our full Hard Rock Bet review to learn more.
4) Sportzino: Best Social Sportsbook
Launch Date: 2023
Sportzino is a social sportsbook launched in 2023 by Blazesoft. On platforms like this, you can make free predictions on sports events, just like on a regular sportsbook, but with one big difference—you’re using their in-house virtual currency instead of real cash. Hit on your picks, and you can turn that virtual currency into real money.
Free bonuses are the name of the game on sweepstakes sites like Sportzino. Right off the bat, you get a big no-deposit bonus on signup—220,000 Gold Coins and 10 Sweeps Coins (roughly equivalent to $10). After the sign-up bonus, you can collect free coins through various promotions, like social media giveaways, daily login bonuses, and more.
One of the main reasons to consider Sportzino—aside from the free coins you can stack up—is that it’s available in regions where traditional sports betting isn’t. So if regular books aren’t an option, Sportzino makes a solid alternative.
Sportzino’s sports coverage blew me away. They offer odds on 40+ sports, including niche ones like floorball that you won’t find on typical sportsbooks.
The market variety is right up there with many real-money sportsbooks, offering creative props like betting on a player to win exactly one set in tennis or head-to-head stat matchups in the NBA. So, just because it’s a social sportsbook doesn’t mean they skimp on options.
The biggest downside is the odds, as Sportzino’s odds are noticeably less favorable than those on sites like FanDuel. Plus, they cap winnings at 1,000 SC per bet—which makes sense, considering it’s meant for fun.
Sportzino Quick Facts:
- OA BetReview Rating: 70/100
- Sign-Up Bonus: 220k GC & 10 SC FREE
- Best Features: Sports variety, free bonuses
- Biggest Drawbacks: Weak odds, no live chat
- Number of Sports: 40+
- Payout Speed: 1 to 3 banking days
- Rewards Program: None
Read our full Sportzino review to learn more.
5) Sporttrade: Best Betting Exchange
Launch Date: 2022
Founded in 2018, Sporttrade debuted in the U.S. sports betting market in September 2022.
It stands apart by using a betting exchange model, which lets players bet against each other instead of taking on the house. It’s more like a stock market than your typical sportsbook.
What’s the big draw here? Better odds. Sporttrade only takes a 2% vig on your bets, notably lower than the usual cut at traditional sportsbooks. Moreover, you can set your odds and see who takes the action, allowing you to score more value on every bet.
Most odds come in around -105, which beats the typical -110 you’ll see at regular sportsbooks. That means more cash in your pocket on winning bets. You also get the option to place live bets and cash out whenever you want.
The UX at Sporttrade is spot on. The green-and-white setup is clean, sharp, and easy to navigate, making it a breeze.
If there’s a downside, it’s that the sports selection is thin—just over 9 markets—which is way less than what you’d find at traditional sportsbooks. Also, with Sporttrade’s format being a bit different, there’s a learning curve here, so it might take a few tries to get into the flow fully.
Sporttrade Quick Facts:
- OA BetReview Rating: 87/100
- Sign-Up Bonus: 10% cash back on bets in first week
- Best Features: Odds on straight bets & futures
- Biggest Drawbacks: Limited markets & sports
- Number of Sports: 9
- Payout Speed: Up to 5 business days
- Rewards Program: N/A
Read our full Sporttrade review to learn more about how it works and to get tips on getting used to the platform.
Other New Betting Sites
Bally Bet: Good UX
Launch Date: 2024
Bally Bet is the online sportsbook from the iconic Bally’s brand. It’s available in 7+ U.S. states. The app looks user-friendly and keeps the brand’s signature red theme.
LetsBetMD: Esports-Oriented Betting Site
Launch Date: 2024
LetsBetMD is another Maryland-based book that hit the MD market in July 2024. They put a strong focus on esports betting.
MVG Bet: Attractive Sign-Up Offer
Launch Date: 2023
MVG Bet is also exclusively available in Ohio and offers a valuable sign-up bonus and good odds boosts.
Prime Sports: High Betting Limits
Launch Date: 2023
Prime Sports is a new betting site in the U.S. that currently live in a few states, including Ohio and New Jersey. It’s known for fast withdrawal times and high max bet limits.
Crab Sports: Good Welcome Bonus
Launch Date: 2023
Crab Sports is Maryland’s homegrown sportsbook. It’s worth a look, if for nothing else than picking up the welcome bonus.
betJACK: Good for Betting on Niche Sports
Launch Date: 2022
betJACK is an Ohio-based sportsbook offering odds on a solid range of sports, including niche options like surfing.
New Sports Betting Sites by Launch Date
Here are the new online sportsbooks in the U.S., sorted by launch year.
Online Sportsbook | Launch Year |
|---|---|
Bally Bet | 2024 |
LetsBetMD | 2024 |
theScore Bet | 2023 |
Hard Rock Bet | 2023 |
Sportzino | 2023 |
MVGBet | 2023 |
Prime Sports | 2023 |
Crab Sports | 2023 |
Sporttrade | 2022 |
betJACK | 2022 |
Fanatics | 2021 |
How We Rate New Sportsbooks
When assessing new entries in the sports betting market, I use an adjusted version of my rating system. Here are some of the benchmarks I look at:
- Licensing: I only consider new betting sites with the green light from a U.S. licensing authority, as required in each state. In other words, offshore books are immediately out of the running.
- Sign-Up offer: The welcome bonus has to be worth the spend. Not everyone has cash to burn on every promo, so I focus on offers that add value without breaking the bank.
- Odds: Odds are front and center in my analysis, as they directly impact your payout on winning bets. I dig into months of data across thousands of games and bet types to pinpoint which sites consistently offer the best prices.
- UX: User experience is my top consideration when evaluating new sportsbooks. I look at how easy it is to browse the betting options and if you can get to key sections fast. Speed’s a big one, too—no one wants a site that lags when you’re trying to place a bet.
- Promos for returning bettors: I focus mainly on odds boosts. It’s not just about having a ton of daily boosts but making sure they add real value. If a book’s only boosting longshots, that’s not doing much for the average bettor.
- Payout speed: Quick access to your winnings matters. Most books aren’t too far apart here, but even a day or two saved in payout time can make all the difference.
Why Play at a New Sportsbook
Even if you’re not the type to hop onto every new site, there are real benefits to trying out a fresh sportsbook:
- Great for odds shopping: Some new betting sites set their odds, which can differ significantly from what you’ll find at mainstream books. It's not always better, but sometimes you can spot value.
- Big bonuses: Nothing grabs attention like a strong welcome bonus, and new books know it. To make a splash, new betting apps often roll out generous promos right after launching, giving players a solid incentive to join.
- Chance to find new markets: New sportsbooks sometimes bring unique props and futures that the big names don’t offer. Hard Rock Bet, for example, lets you bet on an NBA team to score both the first and last basket of a game. You never know—you might stumble on something fresh worth a shot.
- New features to check out: Some fresh books bring unique tools that make betting easier or more fun. Fanatics has its Discover tool, and Hard Rock Bet offers Flex Parlays for a cushion on parlay bets. Now and then, a new sportsbook rolls out something that adds a whole new layer to how you play.
- A different UX vibe: Even though most sportsbooks look similar, each has its twist—a unique betting menu layout or a particular way of navigating the site. Sometimes, trying out a new book feels like a welcome change of pace.
Tips for Playing at New Betting Sites
Here’s how to get the most out of your experience at new betting sites:
- Include them in odds shopping: New sportsbooks can bring different odds to the table, so it’s smart to add them to your odds-shopping mix. You might find a better price on a bet you’re already eyeing.
- Claim the welcome bonus: Don’t miss out on the signup offer. New sites love to offer big welcome offers to get players in, so it’s a good chance to boost your bankroll right from the get-go.
- Monitor odds boost opportunities: Keep tabs on odds boosts. New books often run daily boosts to stand out, and it’s an easy way to get more value on your picks.
- Use live streaming where offered: If they’ve got live streaming, take advantage. Watching the games on the site can make live betting smoother and keep you in sync with the action.
- Explore new betting options: Check out any unique betting options they offer. New books sometimes launch with unique props or markets you won’t see elsewhere—it’s a fun way to mix things up.
Best New Betting Sites FAQ
What are the best new betting sites?
Right now, I’d say Sporttrade, Fanatics, Hard Rock Bet, theScore Bet, and Sportzino are at the top. Each one brings something different to the mix, whether special features, promos, or a variety of markets to bet on.
How do new betting sites compare in terms of odds?
Some new sites come in with odds that are as good as—or sometimes even better than—the big names. I always add them to my odds-shopping list because new books often try to stand out by offering sharper prices.
What makes a new betting site worth trying?
A lot comes down to unique features, standout bonuses, and competitive odds. New sites usually go all out to make an impression, so you’ll often see fresh prop bets, boosted promos, and tools the established sites don’t have.
Do new betting sites offer better promos for regulars?
A lot of times, yes. New sites want to keep you coming back, so you’ll see daily odds boosts, loyalty bonuses, and seasonal promos. It’s a good way to keep your balance up without spending extra.
Are new betting sites safe for deposits and payouts?
For licensed U.S. sites, definitely. New sportsbooks with a U.S. license must meet strict security standards to secure deposits and payouts. Always check for a license to make sure you’re betting on a safe platform.
