Sports Betting Statistics

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Sports betting legalization in the United States began in 2018. New Jersey was at the forefront, but many other states joined in once they realized the how profitable it could be, and many more are pushing for legislation.

With all of this change happening, you may be wondering about the numbers behind sports betting in the United States. We’ve got you covered—this guide goes over the most interesting sports betting statistics in the nation.

As the market expands and matures, we’ll update this guide so you can always stay on top of the latest data.

On this page

21 Interesting Sports Betting Statistics

Americans have wagered over $310 billion since June 2018
As of February 29, 2024, the total handle of all sportsbooks in all states with regulated sports betting has exceeded $310 billion. The frontrunners are New Jersey ($45.7 billion), Nevada ($37.7 billion), New York ($35.9 billion), Illinois ($30.3 billion), and Pennsylvania ($26.6 billion), accounting for more than half of all handle. The total revenue collected by sportsbooks during the same period is around $25.7 billion.

The total sports betting handle in 2023 was over $119 billion.
2023 was another record-breaking year for sports betting in the U.S., with a total handle of $119.84 billion, a 28% increase from 2021.

The total sports betting handle in 2022 was over $93 billion.
2022 was a record-breaking year for sports betting in the U.S. at the time, with a total handle of $93.7 billion, a 64% increase from 2021.

The total sports betting handle in 2021 was over $57 billion.
2021 was a big year for sports betting in the U.S, as wagering became legal in 11 new states. This resulted in a record-breaking year (at the time) with a total handle of $57.2 billion, a 165% increase from 2020.

The number of people regularly betting on sports increased by 80% in 2021.
A survey from Morning Consult found that there was an 80% increase in adults who regularly bet on sports—as defined by betting at least once per month—in December 2021 compared to January 2021.

Legal sports betting is now available in 38 states.
The count for states with legalized sports betting reached 38 in January 2024. More states are expected to join in the following months and years. Most of the states (35) allow retail betting (Tennessee, Vermont, and Wyoming do not) and 29 states have online betting.

FanDuel (35%) and DraftKings (32%) make up the majority of the market share.
FanDuel and DraftKings are the two most popular sportsbooks in the U.S. and are dominating the market. FanDuel held the lead in market share for most of 2018 to 2023, but Eiler & Krejcik Gaming reported that DraftKings (31%) had passed FanDuel (30%) in October 2023. Then, in Q4 2023, FanDuel regained the lead, jumping back up to 35% with DraftKings only moving up to 32%.

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62.6% of sports bettors said they would bet less due to the 2022 economic recession and high inflation levels.
According to an Odds Assist study, nearly two-thirds of sports bettors said the economic recession and high inflation levels would cause them to bet “much less” (20.2%) or “somewhat less” (42.4%).

Nearly 3 in 4 bettors would use an ESPN-branded sportsbook.
According to an Odds Assist study, 73.3% of sports bettors would use an ESPN sportsbook and 71.5% said they would trust it more than other options.

57% of sports bettors have used a credit card to deposit & 51% of those have gone into debt as a result.
According to an Odds Assist study, 57.1% of bettors have used a credit card debt to deposit into their accounts and, of those, 50.7% have gone into debt as a result. Of all respondents (including those that haven't used a credit card to deposit), 28.9% of bettors have gone into debt to deposit money into their accounts.

The majority of bettors bet on their favorite teams more often than other teams.
According to an Odds Assist study, 72.7% of bettors bet on their favorite teams “much more” (38.0%) or “slightly more” (34.7%) than other teams.

The average betting unit is $172 while the median is $50
According to an Odds Assist study, the average betting unit is $172 while the median is $50.

People aged 44 or under bet more than their older peers.
According to a 2021 survey, 31% of people aged between 35 and 44 bet at least once a month compared to 28% of people aged 21 to 34. Only 10% of people aged between 45 and 64 wager monthly, while just 5% of people 65 or older claim to be regular bettors.

One-in-three women are bettors.
Unsurprisingly, most bettors are men, but as many as 33% of women claim to bet on sports, which represents a 5% increase between 2020 and 2021. We also see a narrowing of the gender gap when it comes to daily bettors, as 18% of men and 17% of women fall into this category.

83% of sports bettors are white.
According to data from Statista on FanDuel Sportsbook and DraftKings Sportsbook, 83% of bettors are White, 11% are Black, 4% are Latinx, 1% are Asian, and 2% are Other.

12% of Americans bet at least once a week.
A survey from December 2021 showed that 12% of people bet weekly, 6% wager at least once every month, 7% bet less than monthly, and 76% never bet.

87% of bettors place wagers weekly.
When looking specifically at sports betting, an Odds Assist study found that 15.8% bet daily, 50.3% bet a few times a week, and 21.2% bet at least once a week.

Sports bettors 3 times more likely to develop gambling addiction than other gamblers.
NCPG research concluded that sports bettors are at least three times more likely to exhibit risky behavior than gamblers not betting on sports, while those that bet more than once a week are at least five times more likely to report behavior indicating problem gambling.

Hockey fans are most interested in sports betting.
62% of NHL fans are interested in sports betting, followed by 59% of NCAA basketball fans and 57% of NBA fans. NFL fans are most disinterested in sports betting at only 48%.

Almost all sports bettors wager for entertainment or to make money.
According to an Odds Assist study, 48.3% of sports bettors primarily wager for entertainment, 44.1% to make money, and 7.6% to compete with friends.

64.4% of bettors do research before betting.
According to the same Odds Assist study, 64.4% of bettors conduct research before betting, 49.2% go with their gut, 30.9% use free expert picks, 24.2% pay for expert picks, 25% follow a specific strategy (such as fading the public), and 16.4% mainly bet odds boosts and promotions.

Spread and total bets are the most common types of wagers.
Unsurprisingly, spread bets (58.8%) and total bets (51.7%) are the most common type of wagers, according to an Odds Assist study. After that, the results go parlay (42.0%), moneyline (40.2%), prop bets (28.2%), round robin (19.4%), and teasers (19.1%).

81.1% of bettors use multiple sportsbooks but only 35.9% compare odds and lines most of the time or always.
The same Odds Assist study found that 81.1% of bettors use multiple sportsbooks but only 12.9% always compare odds and lines, 23.0% compare most of the time, 46.7% compare sometimes, 13.0% compare rarely, and 4.4% never compare.

Amount of Money Bet on Sports With Legal Sportsbooks by Year

Below you can see the all-time sports betting statistics by year, including handle, revenue, and hold according to Legal Sports Report

Year

Handle

Revenue

Hold

2018

$4,618,927,032

$328,876,857

7.12%

2019

$13,138,855,348

$915,172,754

6.97%

2020

$21,626,271,410

$1,545,442,866

7.15%

2021

$57,345,118,346

$4,282,708,323

7.47%

2022

$93,726,726,923

$7,559,425,191

8.10%

2023

$119,835,278,700

$10,930,877,460

9.12%

Sports Betting Handle, Revenue, Hold, & Taxes Statistics by State (All-Time)

Below you can see the all-time sports betting statistics by state, including handle, revenue, hold, and taxes according to Legal Sports Report.

Data begins from June 2018 for states that had legalized sports betting then and the month when sports betting went live in other states. Note the last month of available data varies by state. See the Last Update column to see the last month of data included.

RankStateHandleRevenueHoldTaxesLast Update
1New Jersey

$45,687,238,008

$3,376,269,944

7.40%

$468,532,070

Dec 2023
2Nevada

$37,722,312,639

$2,161,350,000

5.70%

$145,891,125

Dec 2023
3New York

$35,848,487,230

$3,106,223,684

8.70%

$1,560,692,815

Dec 2023
4Illinois

$30,276,158,867

$2,487,035,886

8.20%

$393,550,927

Dec 2023
5Pennsylvania

$26,574,851,990

$2,173,892,630

8.20%

$531,455,385

Dec 2023
6Colorado

$15,775,272,906

$1,069,786,673

6.80%

$61,693,163

Nov 2023
7Indiana

$14,840,378,835

$1,277,528,786

8.60%

$121,401,282

Dec 2023
8Virginia

$13,724,595,466

$1,327,003,151

9.70%

$144,402,410

Dec 2023
9Michigan

$13,721,662,647

$1,190,884,243

8.70%

$60,587,041

Dec 2023
10Arizona

$13,660,583,883

$1,133,708,967

8.30%

$64,871,192

Nov 2023
11Tennessee

$11,185,703,664

$1,097,435,095

9.80%

$196,354,392

Dec 2023
12Iowa

$7,609,713,003

$550,999,662

7.20%

$37,192,619

Dec 2023
13Ohio

$7,594,120,425

$934,231,849

12.30%

$133,252,222

Dec 2023
14Maryland

$5,613,460,397

$666,731,775

11.90%

$52,735,707

Dec 2023
15Louisiana

$5,275,035,907

$593,048,293

11.20%

$78,679,245

Dec 2023
16Massachusetts

$4,988,637,586

$483,151,502

9.70%

$93,832,899

Dec 2023
17Connecticut

$3,619,352,854

$360,822,870

10.00%

$37,216,396

Dec 2023
18Kansas

$2,840,341,982

$258,921,362

9.10%

$12,129,101

Dec 2023
19New Hampshire

$2,710,245,025

$214,514,148

7.90%

$97,570,780

Dec 2023
20Mississippi

$2,483,461,600

$281,200,413

11.30%

$33,744,050

Dec 2023
21West Virginia

$2,278,309,140

$197,018,662

8.60%

$19,703,776

Dec 2023
22Rhode Island

$1,929,849,515

$171,232,454

8.90%

$87,328,552

Dec 2023
23Oregon

$1,768,143,892

$178,577,698

10.10%

$89,288,849

Dec 2023
24Arkansas

$702,482,846

$69,393,101

9.90%

$9,804,358

Dec 2023
25District of Columbia

$669,781,869

$82,626,435

12.30%

$20,934,289

Dec 2023
26Delaware

$605,492,659

$118,642,140

19.60%

$71,839,590

Dec 2023
27Wyoming

$357,117,581

$36,093,996

10.10%

$2,017,763

Dec 2023
28Kentucky

$340,813,120

$57,234,384

16.80%

$7,940,753

Oct 2023
29Montana

$179,163,546

$24,394,746

13.60%

$3,887,035

Dec 2023
30Maine

$81,822,613

$9,210,353

11.30%

$902,035

Dec 2023
31South Dakota

$18,879,008

$2,136,025

11.30%

$192,242

Dec 2023
N/AFlorida
N/ANebraska
N/ANew Mexico
N/ANorth Carolina
N/ANorth Dakota
N/AWashington
N/AWisconsin

Sports Betting Handle, Revenue, Hold, & Taxes Statistics by State in Most Recent Month

Below you can see the sports betting statistics by state for the last month that data is available for (as of the last update of this page), including handle, revenue, hold, and taxes according to Legal Sports Report.

Rank

StateHandleRevenueHoldTaxesMonth
1New York

$1,965,468,151

$211,706,706

10.80%

$107,887,645

Jan-24

2

New Jersey

$1,719,170,088

$170,758,334

9.90%

$24,346,725

Jan-24

3

Illinois

$1,314,056,821

$126,360,303

9.60%

$20,517,094

Dec-23

4

Pennsylvania

$858,106,230

$97,672,796

11.40%

$25,169,556

Jan-24

5

Nevada

$782,980,978

$64,739,000

8.30%

$4,369,883

Jan-24

6

Arizona

$693,310,960

$67,697,686

9.80%

$4,817,325

Dec-23

7

Virginia

$652,879,750

$74,337,290

11.40%

$9,932,122

Jan-24

8

Michigan

$601,585,142

$48,197,778

8.00%

$1,978,630

Jan-24

9

Colorado

$596,685,968

$53,490,323

9.00%

$4,128,369

Jan-24

10

Maryland

$544,971,369

$80,000,652

14.70%

$8,246,847

Jan-24

11

Indiana

$480,573,358

$53,506,698

11.10%

$5,079,594

Jan-24

12

Tennessee

$465,810,583

$46,581,058

10.00%

$8,596,621

Jan-24

13

Louisiana

$346,320,907

$3,224,015

0.90%

$5,681,508

Jan-24

14

Iowa

$259,468,795

$22,038,903

8.50%

$1,487,626

Jan-24

15

Connecticut

$202,752,249

$25,570,170

12.60%

$2,864,562

Jan-24

16

Oregon

$74,112,183

$9,766,102

13.20%

$4,883,051

Jan-24

17

New Hampshire

$73,301,559

$9,820,633

13.40%

$4,452,042

Jan-24

18

Mississippi

$57,223,251

$5,117,380

8.90%

$614,086

Jan-24

19

Arkansas

$50,698,701

$5,855,921

11.60%

$894,654

Jan-24

20

West Virginia

$50,562,352

$6,472,412

12.80%

$647,241

Jan-24

21

Rhode Island

$44,808,686

$4,999,921

11.20%

$2,549,960

Jan-24

22

Wyoming

$19,023,734

$1,849,624

9.70%

$139,849

Dec-23

23

Delaware

$17,085,199

$1,957,473

11.50%

$1,306,854

Jan-24

24

Montana

$5,863,499

$852,106

14.50%

$159,454

Jan-24

25

South Dakota

$868,815

$94,756

10.90%

$8,528

Jan-24

26

Wash D.C. – Commercial

27

Wash D.C. – Gambet

Stats on What Sports Bettors Want in Sportsbooks

There can be multiple reasons a person may want to choose a particular sportsbook, including the quality of odds, promotion value, brand experience, and more. That said, here are the most common answers from a Hot Paper Lanterns survey:

  1. Brand reputation/trust – 47%
  2. High-level product/experience – 45%
  3. Ease of financial transactions – 43%
  4. Better odds and promotions – 38%
  5. Expert content – 35%
  6. Referred by friends or family – 34%
  7. Social media content that drives me to engage with the brand – 33%
  8. I like their advertisements/celebrity endorsements – 30%

Sports Betting Legalization by State Statistics

May 14, 2018, was the turning point for the U.S. sports betting industry, as it was the day the Professional and Amateur Sports Protection Act (PASPA) was overturned, effectively giving individual states the right to decide on whether to authorize sports betting inside their borders.

Although only a few states legalized sports betting as early as 2018, that number grew over the years to more than 30 that we now have in 2022. With that in mind, here are some key stats and numbers for each state with a regulated betting market.

State

Online

In-Person

Arizona

Yes

Yes

Arkansas

NoYes

Colorado

YesYes

Connecticut

Yes

Yes

Delaware

Yes

Yes

District of Columbia

YesYes

Florida

Yes

Yes

Illinois

YesYes

Indiana

YesYes

Iowa

Yes

Yes

Kansas

Yes

Yes

Louisiana

Yes

Yes

Maine

Yes

Yes

Maryland

Yes

Yes

Massachusetts

Yes

Yes

Michigan

YesYes

Mississippi

NoYes

Montana

NoYes

Nebraska

No

Yes

Nevada

YesYes

New Hampshire

YesYes

New Jersey

YesYes

New Mexico

NoYes

New York

YesYes

North Carolina

Yes

Yes

Ohio

Yes

Yes

Oregon

YesYes

Pennsylvania

YesYes

Rhode Island

YesYes

South Dakota

NoYes

Tennessee

YesNo

Virginia

YesYes

Washington

No

Yes

West Virginia

Yes

Yes

Wyoming

Yes

No

Dave Rathmanner

Dave Rathmanner is the Founder & CEO of Odds Assist. After struggling to find helpful sports betting resources and honest reviews when he first started betting, he decided to create the site he always wished he had. Dave has been betting on sports since NJ legalized it in 2018 and regularly analyzes sportsbooks to find the best options for bettors. Aside from creating new content for OA readers, Dave is also passionate about researching betting markets, creating models, and developing profitable betting strategies.